On Transparency in Hiring, Firing & Furloughing

This week I received an email from someone looking for marketing help. First she texted, asked if I was interested to learn more, I said absolutely, and so she sent an email detailing her current business and goals moving forward. 

What she also included in the email was a detailed rundown of her business model, including her fixed costs, variable costs, revenue and where she wants to be doing better. 

Let me repeat that. Someone asking for my help, asking me to put together a consulting proposal and pricing for helping, laid out all her financials for me. 

There wasn’t any cryptic messaging about “tight budget” or “not sure what you charge friends.” Just numbers and honesty.

And my first thought was, This. This is how it should work. 

We shouldn’t need hours of TED talks on how to negotiate our worth. Or articles on how to valuate a potential employer’s company when they won’t tell you what they spend money on. If we want to work together - we should trust each other with the critical information necessary to make the best decision on working together. We should be transparent. 

Public companies publish their financials frequently. Funded companies have to discuss theirs with investors often and openly. But there are so many small and medium businesses living in the gray area - convincing employees and consultants to work for them for less than they’re worth, without helping them understand why.

If you’re an employer, and you’re having to furlough employees or hire employees during or after this COVID madness, tell them why. And how you’re going to change how you do things moving forward. Even if that means admitting your mistakes. Remember employees are humans too, and they understand mistakes, and pandemics. They understand that not every CEO (okay, many) are not financial wizards - and instead are really brilliant visionaries who may not have prepared financially for this mess. Did any of us, really?

If you’re an employee, quit accepting “because you’ll learn so much here” as a reason to accept half of what you’re worth. (And for God’s sake quit working for free. An “intern” title is no excuse.) Make the employer sell it to you, ask for their budget and revenue numbers. Ask where they’re struggling and how your position is funded. Whether they give you numbers or not, the way they respond will be telling. 

Imagine how much more loyal employees would be if they went into a tough situation with open eyes. Imagine if employees were empowered to help you through financial situations instead of being victims to it. Imagine if prospective employees demanded either transparency or more pay, that might accelerate the honesty. I believe if you lay it all out there, the right people will work for you anyways. 

Tips for Young Managers & Young Entrepreneurs - Part 2

In Part 1, I shared lessons I’ve been taught over the years that I wish I’d known when I hired my first employee. I titled the post “For Young Managers” but realized since publishing that I have worked with hundreds of young businesses over the years and how relevant these tips are for entrepreneurs as well. Starting your own company takes courage and a plan. Growing it, takes leadership. I hope the below lessons help anyone building a team at their company or starting a company from scratch.

I’m going to start with the big, hairy one - that way if you get distracted easily, we at least talk about the big stuff before you go back to your day.

6. Take All of the Blame & None of the Credit

None? None. If you’ve heard of my dad or heard him speak, you won’t be surprised that he’s taught me a few things about leadership over the years. If you know my dad, you know that he’s annoyingly humble, and didn’t get to where he’s at by shouting his own accomplishments - his managers, peers and teams did that for him. This is by far the most powerful mantra he gave me. He told me to replace my "I’s” with “We’s” and if I wanted to gain my team’s respect, I better always have their back. And if it gets to a point where I can’t ethically or morally stomach having their back - then it’s my responsibility to let them go. In the end - it’s on you, as a manager or small business owner to hire, train and fire the right people to achieve your mission. If your team isn’t performing, how can you train them better? If someone on your team screwed up, how could you have helped prevent it? If someone is beyond repair, who do you need to replace them with?

On the flip side, when someone on your team is really killing it, build them up. The quickest way to let the air out of someone’s tires is to make them feel like they don’t own their success. Don’t make your team feel like their success is only due to your sage guidance - otherwise they’ll never feel empowered to move past that, and they’ll never reach the level of performance and independence that will make your team legendary (and your life way easier, by the way). Managing is like parenting, you are now responsible for someone else’s success as much as your own, and you are measured by their success as much as your own. So find every opportunity to build them up, shout their accomplishments from the rooftop - and in the end you’ll also look good, but more importantly, you’ll be a leader worth following.

Ok, but how do I apply that?

Admit mistakes early and often, but own them as a team. Note what you would do differently next time as the leader so your team also feels empowered to admit their failure and what they learned. When talking about a failure or accomplishment of your department or company, use WE more than I. Watch how this influences the way your people carry themselves knowing they’re part of a team, with a strong leader, and not a lone wolf struggling to survive. Foster a Zach Galifianakas-worthy wolf pack.

7. Don’t answer all their questions.

This doesn’t count as much for the first, say, 6 months of employment, but after training, you want your team to come to you with solutions, not questions. Even if it’s the wrong solution. When they ask you how to do something, ask them how they would do it if you weren’t there. Tell them to bring every problem to you with a solution to talk through. Even if they are way off base, you’re developing them to be independent thinkers and you’ll get way less monotony out of your team’s work when you’re not the only one supplying ideas. One of my favorite quotes, shared with us by our company’s EOS Implementer/Leadership Therapist, Ken Dewitt, is “Your job is to create leaders who create leaders.” Whoa. Think about that for a second. You’re not just leading your team. You’re setting the tone for any teams (personal or professional) they will lead in the future. Take that responsibility seriously and challenge them to develop their problem solving skills. Set a goal to be the dumbest person on the team by the time you’re done with them.

Ok, but how do I apply that?

Resist your innate urge to share your opinion and preferences on everything. Reply with “What do you think?” if your team asks you a question but hasn’t shared their own thoughts on it. They’ll know better than to come to you next time without having thought through the problem and potential solutions - and they’ll be excited to know they’ve been challenged to contribute.

8. Get to know their story.

My dad also taught me this one. While leading the world’s most powerful Air Force, his motto wasn’t “Go big or go home” or “Rah rah something macho rah” it was “Every airman has a story.” In his speeches around the world, rallying troops, he told stories of everyday Airwomen and Airmen, doing remarkable things, small and large, in their personal and professional life. He stressed the importance of understanding the context in which your people live their lives - and learning that, before trying to lead them. This doesn’t mean quizzing your team on their childhood traumas or playing Never Have I Ever at the next team lunch - but it does mean taking them to lunch, and taking the time to learn family members’ names, their weekend hobbies, why they like to leave at a certain time every day, and why they chose that photo for their desktop background. The quicker you learn the person behind the employee, the quicker you learn what motivates them, and how to lead them to a shared goal.

Ok, but how do I apply that?

Spend time outside of the office with your team. Take them to lunch on their birthdays, invite them and their significant other over for dinner, remember big milestones in their personal lives that they share (Add it to your calendar! There’s no shame in the reminder game.) Share more about yourself than just how you feel about the company’s latest press release. Remember that you spend more than a third of your waking hours with these people and relationships are hard if you never share. (But always keep in mind #2)

9. Not everyone is an ace, not even you.

If you’re young, and either own a business or have approval to manage a team, you’re probably a high achiever. You probably live at a higher frequency than most others your age, and you know it. However, the reality is, you’re hiring because you can’t do it all. You are not superwoman - so make sure you don’t act like it. When you have a small scrappy team, you want people who are jills-of-all-trades and can tackle anything you throw at them. You will find some of those - the rockstar unicorns you can’t seem to stump even if you try - cherish them, keep them happy. But you will also find those that are really good at a few things, better than anyone else on the team, but maybe not so good at a few other things. Part of being a manager and leader is bringing out the best in your team - cultivating their strengths and helping to minimize their weaknesses. Accept early on in the hiring process that you may have to compromise on hiring for certain skills when you find someone who has something so unique you haven't seen it elsewhere. My dad (that guy really knows his stuff) once told me, when I was struggling to find a new hire, “Make a list of the skills on your team, no need to include names. Then make a list of the skills you feel you’re missing. You don’t have to find a unicorn, you just have to find someone to help fill those gaps.”

Ok, but how do I apply that?
Early on, especially for your first hire, look for a jill-of-all-trades. If it’s just you and one other person, you’ll need someone who can wear many hats. As your team grows, keep looking for the rockstars, but also look for the outliers, the people who may not have all the skills but will bring something entirely new to the team. Hire people you want to learn from, and your team will follow suit.

10. Give and take critical feedback. Often.

Especially if you or anyone on your team work remotely, I can’t stress this enough. Your team will never tell you what’s bothering them if they are not given the opportunity to tell you what’s bothering them. Occasionally you’ll have a honey badger employee who has no qualms telling you what’s bothering them, as soon as it’s bothering them. But most of the time, you’ve hired the overachieving, can-do, wearer-of-many-hats who wants to look invincible and not bug you with the details. So it’s on you to drag it out of them.

Ok, but how do I apply that?
Give your team a structured forum to give you feedback and receive feedback. Put it on the calendar so they know when it’s coming, can gather their thoughts, and write notes for themselves to follow if there’s a tough subject they’re nervous about discussing. Sit down at least quarterly, preferably monthly. Talk about failures, talk about successes, and talk about the path to improvement. Then review it next time you sit down. And don’t let yourself off the hook - ask for feedback, ask what you can be doing better to help them do their job better. Show them how to receive critical feedback and fight the tendency to get defensive. Listen and improve. You can even use an EOS tactic we use in our Quarterly Conversations at my company called the '“One thing” exercise. Share the one thing you admire most about the other, and one thing you need them to start/stop doing.

These lessons aren’t the end-all, be-all, but they would have helped me to learn quicker and earlier in my career. I hope they help other young managers be a leader worth following. Because leadership, not capital, or innovation, or intellectual property, is what builds great companies. If a great idea was the only thing needed to build incredible companies, there would be a whole lot more of them.

Tips for Young Managers - Part 1

When I was 24, I got the best professional gift a one-woman marketing department could ask for - approval to hire some help. I knew nothing about hiring, much less about managing, but I knew I needed help if I was going to make any material growth towards our company’s marketing and sales objectives (if sleeping and eating were to be regular activities in my week). 

Six years later, I’m still figuring it out. I discover an interview question I should have been asking all along, I learn a better way to communicate critical feedback, and my team, unicorns I don’t deserve, is mastering managing-up. But I’ve learned a few things along the way that I wish I could email back in time to my 24 year old self. Since I can’t, I’m hoping this finds its way to other bright-eyed newbs embarking on their first management experiences, wondering how the hell to build their own experience and an experienced team at the same time. 

1. If you let your age define you, so will everyone else.

The first time I interviewed someone ten years my senior, I experienced my first rush of imposter syndrome. Who was I to interview this experienced professional? Why would they want to work for me? What if they are smarter or better than me? I remember calling my brother and admitting I didn’t feel like a “Director” and I wasn’t sure how to fill those shoes. He said something profoundly simple, “You just act like it.” He added other encouragement and flattery about why I was qualified to do my job but his general feedback was to just act like it and watch how others responded. He said, “If you act like a Director, that is how others are going to treat you.” You set the tone for every interaction you initiate - people will respond to what you present. Even if you don’t feel qualified, experienced, or old enough to be hiring and managing, someone feels you are - and that’s why you’re in the position you’re in. Just start acting like it and notice how people respond - you’ll be surprised how quickly that changes your mind.

Ok, but how do I apply that?
Reach out to other professionals, preferably older than you, that have your same title or role. Establish a monthly or quarterly call to share lessons learned and challenges - you’ll gain a mentor, peer and regular reminder of why you’re fit to be where you’re at. 

2. Find someone to complain to. 

Small or remote teams, frankly, get shit done. They are rarely limited by internal bureaucracies, they typically have one clear decision maker to report to and they experiment, fail and iterate quickly to get to what works. However, they typically lack formal management or HR structure that large companies long ago figured out can be critical to employee relationships and communications. When you work with a small team that reports to you, you’ll find yourself complaining out loud about issues your team can’t fix and probably can’t understand in the context of their day to day. As a manager, it’s critical to find someone to complain to, who also doesn’t report to you. Whether it’s someone in your personal life, or someone you can trust at your level in the company, having an outlet lets you blow off steam without inadvertently affecting your team’s morale. Remember you’re essentially a parent - when you’re worried or upset, your team will be worried or upset. Think hard before unloading burdens that you’re paid and entrusted to carry.

Ok, but how do I apply that?

Get access to an organizational chart and make friends. Build trust and rapport with someone who isn’t involved in your day-to-day but operates at a similar level in the company. Be prepared to be their sounding board as well. If your company is so small you’re having a hard time identifying someone, talk to your boss and see if they can help connect you with others in the industry that they trust and who face your same challenges. 

3. Plan ahead for continuing education. 

If you’re a young manager, more often than not you’re at a young company. Along with the previously mentioned lack of HR resources, professional development resources are likely to be slim. It’s on you to get creative about how you continue to improve your tactical and strategic skills and help your team do the same. Get approval on a plan or budget for continuing education before hiring your team. And don’t forget to plan continuing education for yourself as a manager, not just your new team members. Do your research on the options available and the impact continuing education can have on your team’s output. It takes time to move the needle on budget for things like this, start early. The earlier you start asking, the further along you are to getting approval.

Ok, but how do I apply that?

Research all professional development options available, free and paid. Look into professional organization memberships, local and national events, online courses, certification courses offered by the software you use, etc. Ask your team what opportunities they would take advantage of if the company paid for it. Put together a detailed proposal, organized by cost and benefits, and be prepared to negotiate to get it done. And make sure you have a plan to summarize and communicate the value derived from anything that gets approved - so it keeps getting approved in years to come.

4. Admit when you don’t have the answer.

My favorite nugget of wisdom to share with recent college grads is, “Don’t worry, most people don’t know what they are doing.” I may manage a team and marketing budget beyond what I had ever dreamed, but I still enjoy the look on my team’s faces when they ask me a tactical or strategic question and I answer, “I’m not sure. Why don’t you look into that and let me now what you think?” Being a leader does not mean having all the answers. In fact, the most effective leaders I’ve worked with are the most shameless in admitting how few answers they have. They make few assumptions, operate on facts not feelings, and put in the research necessary to make informed decisions. As you embark on leading at a young age, the tendency is to misconstrue my first point about “acting the part” above. Acting the part doesn’t mean pretending to hold all the knowledge, it means leading the effort to gather and sort through information and make an intelligent and forward-thinking decision. By the way, your team will also respect and replicate your transparency and be less likely to lie to you when they don’t know the answer. 

Ok, but how do I apply that?

Practice taking 10-20 seconds before replying to a question you weren’t expecting. Become okay with a decent pause, and not filling it with “Um.” If you still don’t have an answer after that time and feel your mind racing, practice saying, “Let me look into/think on it and get back to you. When should I get you an answer by?” You’ll avoid saying something you regret, and you’ll empower your team to also give thoughtful, data-driven answers. 

5. Get comfortable talking about your mistakes.

This one has come slowly and painfully to me. As a young professional “acting” like you belong among more seasoned professionals - it feels like your image and reputation are constantly under a spotlight. Can the youngin’ hack it? Should she really be running this project? This makes it hard to admit mistakes, especially when you’re working your ass off not to make them. The sooner you get comfortable with analyzing and communicating your mistakes, the quicker you gain respect as someone who can fail and quickly learn from it. 

Ok, but how do I apply that?

Be the first person to speak up when you make a mistake, but make sure you have a solution ready to communicate as well. I’ve even heard of teams who get together weekly to talk through a big “fail” from the week and what they learned from it. Give your best friends a call, ask what they failed at lately, share your experiences and note that even after all that failure, you’re all still alive and employed. Sara Blakely, one of my spirit animals, always notes how her dad would ask them around the dinner table “What did you fail at lately?” so she learned early to get comfortable talking about failures. 

I have several more lessons learned for young managers, but you’ll have to wait until I get some of these wedding thank you notes done!