About Me

My dad always told me a question you should be prepared to answer instantly is, “What do you stand for?” Whether it’s a list, or a monologue, you should know it. Mine’s a list: Family, Sincerity, Doing Things at 110%, Seeing the World & Learning from Everyone in it. That’s what you should know about me up front.

After graduating from Texas A&M in 2010, I spent ten years building B2B SaaS brands, events and teams for JBKnowledge. As VP of Marketing, I led teams to produce industry-leading conferences, author research reports, build digital and print advertising campaigns, and optimized award-winning websites. From there, I took my experience to Capital Factory. As the VP of Programs & Events, I led a team of 40 employees that connected hundreds of startups with the investors, corporate partners, and customers they needed to grow their business - all through curated event experiences. At both of these companies, I learned to hire, train and manage the next generation of tech marketers, conference programmers & event producers. To this day, they are my proudest professional accomplishment.

In December 2020, I was ready to work for myself and officially started Coefficient Marketing. As a marketing strategy consultant and fractional Chief Marketing Officer, I help SMBs identify and multiply the right marketing variables for big results.

In 2023, I started reading about psychology and mental health more vigorously and realized that what I love most about marketing is learning about what drives people. In Fall 2024, I began a Masters in Clinical Mental Health program at William & Mary in order to switch careers and become a therapist.

I continue to work part-time for my Coefficient Marketing clients as I study to become a licensed counselor. It’s funny how often these seemingly different pursuits overlap and inform one another. If you made it this far, thanks for your curiosity. I hope you’ll connect with me so I can learn more about you, too.

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Quick Facts

  • Here’s a 41 minute version of my story

  • Formerly Liz Welsh

  • Tired but Joyful New Mom as of Summer 2022

  • Air Force Kid and Marine Corps Spouse

  • Texas A&M University, Class of 2010, Finance & Business Honors

  • I’ve Lived in Six Countries & New Zealand is my 2nd Home

  • I’m a Published Author

  • Appreciate Hiking, Camping, Lifting, Running and Meager Attempts at Yoga Poses Because They Justify Tacos and S’mores